Graphic Elements

The UT System has created a graphic system to accompany the Grand Challenge initiative to help identify related stories with visual consistency. Below are examples of the graphic elements used in our designs.

Grand Challenge Icons

The Grand Challenges represent complex, interconnected, large-scale, volatile problems that create uncertain futures for Tennesseans. To show these complex issues, the Grand Challenge icons have been developed to help categorize and identify Grand Challenge stories in print and digital media. 

Visit the Grand Challenge Icons tab to learn more about how to use them.

Download the Icons

Shapes

To echo the shape of the Grand Challenge icons, a circle is used as a graphic element. It can be used to divide a composition or help bring attention to other aspects within a composition. A singular circle can be solid or used as an outline or image mask. Multiple circles (3 max) can be used to create a venn diagram shape which represents the connection and overlapping of the three critical Grand Challenge areas.

Singular Circle Examples:

Multi-Circle Examples:

Textures

Based on the illustrative graphic elements of the UT System brand guide, these dot textures echo the shape of the Grand Challenge icons and add depth and surface to social pieces.

Note: These textures have been enlarged to show details.

Footer Banners

Footer banners are graphic elements used to indicate Grand Challenge related posts on social media platforms. Each campus has two footer banner styles that can be used on campus-specific social media posts to identify Grand Challenge stories.

Additional Elements