Type Family

Both print and digital materials created for the Grand Challenges initiatives use Gotham, which is our supporting systemwide type family. 

To learn more about our systemwide type family visit brand.tennessee.edu

Typographical Styling

Article Headlines

Social posts that are promoting articles will have headline One styled in Gotham Bold, headline Two (Sub-headline) and CTAs, styled in Gotham Medium. Description / Paragraph text is styled in Gotham Book.


Quotes are styled in Gotham Book. The author of the quote’s name is styled in Gotham Medium and their title or position is styled in Gotham Book.